Throughout this exciting and revolutionary journey we continue to work with elite military units, sports establishments, best-selling authors, Olympic coaches, professional athletes, specialists, educational establishments and thousands of coaches, teachers, students, and athletes from all over the world. We get in the trenches with athletes and coaches to test our models in the real world. There are plenty of ideas but no real world solutions. We address this by looking at ‘Failure’ from the bottom up, developing new iterations of our framework to realise an Elite Performance Revolution for all.

Learning alongside some of the top minds is opening doors to performance. The growing experiences we are accumulating are also helping us to discover some incredibly important research in the field of performance and behavioural science and psychology. Our framework takes the ‘Above’ down view, based on theories developed by thought leaders like Nobel Prize winner, Professor Daniel Kahneman.

Lessons from research pioneers like Carol Dweck show that mindset has the biggest impact on development and success. Using proven research we can totally change the way we build educational and coaching programs and shift perspectives to better develop and train athletes, students and people in general. Being able to understand the human brain and its’ processes also enables us to deliver frameworks that re-wire our built in programming. This enables robust behaviour change and habit development.

We dive into the science and application then share these principles with you so we can work together to put them into action. At Above Failure we believe in natural selection. Evolution. You have put thousands of hours into your passion. By working with you and learning from your experiences using the Above Failure framework, we will release updated models and amendments to our training material based on your feedback. Our mission is to ensure that the continued education and growth of our community realises an Elite Performance Revolution for all.

Every morning we get out of bed inspired to discover, read, research, learn, and share as much as possible with athletes, students, coaches, and teachers. Each night we try to turn in before the sun rises again, in our pursuit of smarter processes and models that increase the rate of development for all. We will all fail. The trick is to embrace and learn from it. The Above Failure framework teaches you how.
Do the hard things. Expect to fail. Enjoy every second. Be Above Failure.
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